Ship Happens
Strategic analysis of technology markets and digital infrastructure shifts.
Jun 30, 2026
Analysis/Q&A
Avoid the Incrementality Baseline Trap in Holdout Tests
Keep holdout tests accurate by freezing baselines, measuring conversion lag, and accounting for reprocessing and backfilled events.
6 min read/Sam
Editors' Picks
Analysis/
A Triage SLA Playbook for 24-Hour Issue Decisions Without Draining Engineering Time
A practical triage SLA system to decide on new issues within 24 hours using clear outcomes, queues, roles, and metrics.
Sam